Effective Date: [17th Aug 2025]

At Super Superficial, accessible from 'supersuperficial.com', we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your information when you visit or make a purchase from our website.

1. Who We Are

Super Superficial Ltd is a UK-based brand offering products through our website.

📍 22 Earlham Street, London WC2H 9LN, UK
📧 hello@supersuperficial.com

2. What Information We Collect

a. Information You Provide

• Name
• Email address
• Shipping/billing address
  
• Payment details (handled securely via third-party payment processors)
• Any messages or inquiries you send us

b. Information Collected Automatically

• IP address
• Browser type and version
• Time zone and location data
• Pages viewed and time spent
• Device information
• Referral source

This data is collected via cookies and similar technologies (see Section 6).

3. How We Use Your Information

• To process and deliver your orders
• To manage your account
• To communicate with you about orders or support
• To send marketing communications (with your consent)
• To improve our website and customer experience
• To comply with legal and tax obligations

4. Sharing Your Information

We do not sell or rent your personal information. We may share your data with:

• Payment providers (e.g., Stripe, PayPal)
• Shipping companies (e.g., Royal Mail)
• Email marketing platforms (e.g., Mailchimp)
• Analytics services (e.g., Google Analytics)
• Legal authorities, when required by law

All third parties are required to handle your data securely and lawfully.

5. Your Data Rights (UK & EU GDPR)

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data
• Object to or restrict data processing
• Withdraw consent (e.g., opt-out of marketing)
• Request data portability

To exercise these rights, contact us at hello@supersuperficial.com.

6. Cookies

We use cookies to:

• Enable core site features (e.g., shopping cart)
• Understand and analyze user behavior
• Remember user preferences

You can disable cookies via your browser settings, though some features may not work properly without them.

7. Data Retention

We retain personal data only as long as necessary:

• To fulfill your orders and provide support
• To meet legal and accounting requirements
• For marketing purposes (until you unsubscribe)

8. Data Security

We use industry-standard security measures:

• SSL encryption on our website
• Secure payment gateways
• Restricted access and regular audits

9. Third-Party Links

Our site may link to external websites. We are not responsible for their privacy policies. Please review their terms before submitting personal data.

10. Updates to This Policy

We may update this policy to reflect changes in our practices or legal obligations. The updated version will appear on this page with a new effective date.

11. Contact Us

For any privacy concerns or questions, contact us at:
📧 hello@supersuperficial.com
📍 Super Superficial, 22 Earlham Street, London WC2H 9LN, UK